Cakes, Cookies & Brownies - Homemade in Fulham

Hi! I’m Flo, founder of Bakes By Flo.

I am a self taught baker and have been baking since before I can remember. It has always been my true passion and I’ve always wanted to start my own home bakery. So here goes…!

I finally took the leap and founded Bakes By Flo in May 2025.

Every cake is baked to order in my little kitchen in Fulham. I’m proud to be a registered food business with a 5-star Food Hygiene Rating - so you can feel confident that your bakes are being made to the highest standard.

Thank you for being here – I can’t wait to bake something special for you.

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A classic combo - Chocolate & Gold ✨ #chocolatecake #birthdaycakes #homebaker #bakesbyflo
Come on Barbie, let’s go party… and eat cupcakes 💖🪩🧁 #barbiecupcakes #cupcakes #bakesbyflo
Game. Set. Match. Cake! 🎾 #tenniscake #bespokecake #bakesbyflo
Christmas menu coming soon 🎁🎄👀 #christmaspresents #christmascake #giftideas #bakesbyflo
Celebrating 400 of you joining me on my baking journey (it’s the little wins that mean so much 🥹), I thought it was the perfect time to reintroduce myself for anyone new around here… so here goes! 👋🏻 Hi, I’m Flo - a self-taugh
Maybe it’s the ‘Flora’ in me (‘scuse the pun!), but pressed flowers always win 🤍✨ A heart shaped engagement cake made with a red velvet sponge and vanilla buttercream 💍 🌸 🩷 #engagementcake #redvelvet #bakesbyflo

  • “I am blown away! Flo is not only an amazing baker but also an artist! They are the most delicious cakes! I have already ordered two birthday cakes from Flo, a chocolate masterpiece and a lemon drizzle. You can tell she takes such care into every detail. Thank you Flo so much, I can’t wait to order again soon!”

    Amy W

  • “Flo made me a Gluten Free Carrot cake for my Hen party, it was the MOST delicious cake I have ever had and looked BEAUTIFUL!! Could not recommend more highly”

    Louisa B

  • “I recently ordered a chocolate orange cake from Bakes by Flo, and it was amazing! You could tell it was made with care and high-quality ingredients.

    Not only did it taste amazing, but it also looked stunning. The presentation was beautiful. Would highly recommend.”

    Georgie W

  • "10/10 flourless chocolate cake for the night before our wedding, and managed to make it feed LOADS of people. Can’t thank her enough, super easy to work with and efficient!”

    Alex B

  • “We have just ordered our 2025 Christmas cake from Bakes by Flo. Last year’s was the best we have ever had, the only problem was it didn’t last very long! It was delicious. Try the chocolate brownies, they are truly wonderful and obviously nearly calorie free.”

    Susie E

  • “Never did I think my life could be changed by a cookie. I was wrong, Flo’s cookies were just perfect. I could not rate them highly enough. A must try!”

    Rory M

  • “The perfect christening cake - it looked fab and tasted even better! Perfect size to feed us all (and a bit left over which I was very happy about!)”

    Tatty R

  • “We had a red velvet heart cake for our engagement party and couldn’t recommend it enough. The cake was so delicious and looked fantastic. With simple icing and the date of our engagement expertly written in icing on the top. All our guest wouldn’t shut up about how yummy it was for months afterwards! Thank you Flo - 1 million stars!”

    Amelia H

  • “Flo made the most delicious cake for my birthday - I love how she completely understood my vision and the cake was even more beautiful than I could have imagined! So easy to work with and I haven’t hesitated to recommend Bakes by Flo to all my friends!”

    Sophia G